We are a focussed team of senior-led event marketers
Led by Sophie Nicklin, NMG was born from both a passion for marketing, and a frustration with agencies that don’t deliver
NMG was founded by Sophie Nicklin, following over 15 years in global event and B2B marketing. Having worked both in-house and alongside agencies, she saw first-hand the gap between what’s promised and what’s delivered, particularly around consistency, commercial focus, and senior oversight.
Too often, delivery sits with less experienced marketers, despite clients expecting a higher level of thinking, ownership, and accountability.
That experience shaped NMG to form a more considered approach to event marketing, built around clarity, accountability, and results.
Rather than separating strategy from delivery, NMG operates as a joined-up marketing function, led at a senior level and supported by carefully selected specialists across key areas.
The focus is on delivering marketing that is properly managed, aligned to commercial objectives, and executed to a standard clients can rely on. With no silos, no handovers, and no loss of momentum. Instead, clear direction and strategy that moves things forward.
Nicklin Marketing Group takes its name from my father's agency, Nicklin Advertising, which operated during the 1970s. While NMG is a modern consultancy built around today's event marketing challenges, I liked the idea of continuing a family connection to the industry while building something entirely my own.