Are we training our audiences to wait for discounts?
One of the biggest tests of any event marketing strategy comes in those first few weeks after launch. If registrations don't build as quickly as expected, the pressure mounts fast. Forecasts are questioned, stakeholders become nervous and before long, someone suggests extending the early bird or introducing another discount.
The irony of AI
It's 2016 and you've just spent the day wrestling with an Excel marketing plan…
The marketing trend that's starting to feel fake
As marketers, we're taught that storytelling is one of the most powerful tools available to us…
Quiet admissions from the event marketing team
There are some things event marketers don’t usually say out loud. Not because they’re doing anything wrong…
More marketing budget won’t solve a broken strategy
More budget won’t fix this.
What happens when no one is really owning your marketing
What happens when no one is really owning your marketing
Most marketing problems are actually communication problems
Most marketing problems are actually communication problems
Why event marketing teams are stretched too thin (and what it’s costing you)
Why event teams are stretched too thin